Bull88 Privacy Policy — User Information Protection
This Privacy Policy clearly explains how bull88 collects, uses, stores, and protects the personal information of users in Malaysia. We respect your privacy and are committed to handling your data transparently and responsibly.
Effective: 1 January 2026 | Current version
- Information Collected
- Purpose of Data Use
- Cookies & Tracking
- Data Security & Storage
- Third-Party Sharing
- User Rights & Contact Us
1. Information Collected by bull88
Bull88 collects several types of information from users when they register an account, use the platform, or interact with our services. The types of information collected are as follows:
- Account information: Your full name, email address, phone number, date of birth, and password provided at registration.
- Identity verification information: Identity documents submitted during the account verification (KYC) process, such as a copy of your national ID or passport.
- Payment information: Details relating to deposit and withdrawal methods in Malaysian Ringgit (RM), including the type of e-wallet or bank used. Full card numbers or bank account details are not stored directly by bull88 — these are handled by verified payment providers.
- Device and browser information: Device type, operating system, browser type, IP address, time zone, and screen resolution, automatically detected when you access the platform.
- Usage data: Records of pages visited, games played, session duration, click activity, and betting history within the platform.
All information collected is based on the operational needs of the platform and to ensure security and compliance with applicable regulations.
2. How Your Information Is Used
Bull88 uses the information collected for the following purposes:
- Processing account registration and verifying user identity in accordance with platform requirements.
- Enables deposits, withdrawals, and other financial transactions to be processed securely in MYR.
- Providing access to all platform services including games, Sports Betting, and Live Casino.
- Sending important notifications regarding your account, security, or policy updates via email or relevant channels.
- Detecting and preventing fraud, account misuse, or any suspicious activity.
- Improving the user experience based on usage patterns and feedback.
- Complying with legal requirements or requests from legitimate authorities.
Bull88 will not use user data for third-party marketing purposes without the explicit consent of the user concerned.
3. Cookies & Tracking Technologies
The bull88 platform uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device when you access a website. The cookies we use include:
- Session cookies: Stores login information and preferences during your active session. These cookies are automatically deleted when the browser is closed.
- Persistent cookies: Saves user preferences such as language and display settings for future visits.
- Analytics cookies: Collects statistical data on how users interact with the platform for service improvement purposes.
You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of some parts of the platform. Continued use of the bull88 platform is considered your consent to the use of cookies as described here.
4. Data Storage, Security & Third-Party Sharing
Bull88 stores user data on servers protected by appropriate technical and organisational security measures. All data transmitted between your device and our servers is secured using industry-standard SSL (Secure Sockets Layer) encryption, ensuring that sensitive information such as login credentials and transaction data cannot be intercepted or read by unauthorised parties.
User data is retained for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. When data is no longer needed, it will be securely deleted or anonymised.
Regarding the sharing of information with third parties, bull88 may share user data in the following limited circumstances:
- Payment service providers: Transaction information required to process deposits and withdrawals in RM is shared with approved payment providers bound by confidentiality agreements.
- Legal requirements: bull88 may be required to disclose certain information to the relevant authorities where there is a legal obligation or court order to do so.
- Fraud prevention: In cases of suspected fraud or illegal activity, relevant information may be shared with the authorities responsible for investigation.
Bull88 does not sell, rent, or trade users' personal information to any third party for marketing or commercial purposes.
5. User Rights, Policy Changes & How to Contact Us
You have the right to request a copy of the personal information we hold about you. Submit your request via the bull88 customer support email.
If the information we hold is inaccurate or out of date, you have the right to request a correction. Log in to your account or contact our support team to update your details.
Under certain circumstances, you may request the deletion of your personal information. Such requests will be processed subject to any legal obligations that may require us to retain certain records.
Bull88 reserves the right to update or amend this Privacy Policy from time to time in response to changes in operations, legislation, or industry practice. Any material changes will be communicated to registered users via email or an in-platform notice. Continued use of the platform after changes are published constitutes your acceptance of the updated policy.
If you have any questions or concerns, or wish to exercise your privacy rights, please contact the bull88 support team by email at [email protected]. Our team operates Monday to Sunday, 08:00 to midnight Malaysian time, and will endeavour to respond to every enquiry within a reasonable timeframe. For more information on how to use the platform, you may also refer to the FAQ.
Still Have Questions About Your Privacy?
We're here to help. Reach the bull88 team at [email protected] or check the FAQ for further platform usage guidance.